Public Affairs Consulting
With state intervention in the economy pervasive and increasing, understanding China’s rapidly evolving public affairs (PA) environment is crucial for any business to succeed in the market.
Our team provides a range of services to help you catch early signals of key government actions, decode what they mean for your business, and craft and execute effective strategies for PA and government relations (GR). For example, AHG developed guidelines to help a world-leading manufacturer in its sector build government relations in China.
Tailored policy and regulatory monitoring and intelligence
Bespoke briefs and commissioned reports
Issue mapping and management
Strategic advice
Develop and execute PA/GR strategy
Stakeholder Engagement
China’s complex political economy means that almost any business initiative can be affected by an array of stakeholders, often with overlapping responsibilities and dispersed across multiple government agencies, levels of government, or other bodies such as industry associations and state-owned enterprises.
AHG can help your firm map out the contours of this stakeholder landscape for any sector or issue, identify key decision-makers and their priorities, and find ways to engage them to forge favorable conditions for business success. For example, AHG helped a European MNC map out key players in its supply chain and understand their concerns and practices related to ESG.
Stakeholder mapping
Perception audits
Develop stakeholder engagement strategies
Support for executive visits and engagement
Strategic Communications
The fast-changing media, business, and political environment in China presents unique challenges for firms seeking to build awareness and reputation in the market. This calls for a structured, strategic approach to communications that is both aligned with business goals and tailored to the segmented media landscape, which spans from first-tier national media and outlets linked to ministries and industry associations to online portals, and key opinion leaders (KOLs).
AHG helps organizations to position their brands and build reputation by assisting them to craft and deliver narratives that resonate with key audiences in China. For example, AHG supported a national trade and investment promotion agency from Latin America to design and implement a strategic communications program for the China International Import Expo, the most important annual PA event in the country.
Media relations and management
Event communications
Speaking and sponsorship opportunities
White papers and thought-leadership
Campaigns for reputation building and corporate positioning
B2B customer communications
